We offer working professionals specially designed short duration intense programs, ranging from personality enhancement and honing of professional skills, to behavioural and strategic management modules.
Eligibility: Working professionals.
Duration: Ranging from 3 days to 3 weeks.
Description: Hotel Managers must resort to strategic decisions to increase occupancy levels, maximize yield and revenues for their properties from the inventory of rooms.
Applying tried and tested scientific processes to such decision-making can enhance competitive business advantage.
This Intensive Professional Development Programme “E-Marketing & Hotel Revenue Management” will provide a holistic view of the application of revenue management concepts and practices to hospitality professionals .
The content focuses on several high-impact drivers for maximizing revenue.
- Forecasting and Availability controls
- Pricing and Distribution Channel Management
- Overbooking – The Painless Binomial
- E-Marketing – Channel Management, Booking Engine, Web design, SEO etc.,
- Overview of Revenue Management Software
- Current Industry Practices
Coverage:
The Methodology
Ø Interactive Sessions explaining the Concepts of Revenue Management.
Ø Classroom exercises.
Ø Real life Case Studies
Ø Advanced Excel Skills Demonstration and Practice worksheets at the resource centre.
For Whom: The Professional Development Programme is designed for Front Office and Sales Personnel, Hospitality Educators and other hotel professionals responsible for the financial performance of their organisations.
The Facilitator:
This Programme has been designed and will be conducted by:
Mr. Shirish Bokde, Associate Professor at the Apeejay Institute of Hospitality, Navi Mumbai.
Mr. Bokde is an alumni of IHM, Mumbai and has also has completed his Post Graduate Diploma in Hotel Administration from the same institute He also attended Professional Development workshops in Hotel Revenue Management and Strategic Hospitality Management from Cornell University, USA in the Summer of 2008.
Venue: Apeejay Institute of Hospitality, No. 1, Sector 10, CBD Belapur, Navi Mumbai - 400614
Participation Fees
|
Non Residential |
Residential |
Fees ( |
5,500.00 |
9,999.00 |
Inclusions |
Participation fees, taxes
Lunch and tea/coffee at |
Accommodation and breakfast at The Park, Navi Mumbai (a five star luxury boutique hotel) for 2 nights on a twin sharing basis. Participation fees, taxes and course material Lunch and tea/coffee at The Park, Navi Mumbai |
Payable to |
Apeejay Institute of Hospitality – PDP A/c |
Apeejay Institute of Hospitality – PDP A/c for Rs. 5,499.00 New Bombay Park Hotels Pvt Ltd A/c for Rs. 4,500.00 |
)The fees are non-refundable / non-adjustable against any other programme conducted by us, but change in nomination(s) is accepted.
Registration : Prior registration for participation by the sponsoring institutions is necessary.
Number of admissions will be limited to 03 per institution.
Certificate of Participation will be given to all participants.
Nominations & Enquiries: Apeejay Institute of Hospitality, No. 1, Sector 10, CBD Belapur,
Navi Mumbai – 400614. Tel : 022 2758 9000 / 6758 9000. E-mail : connect@aih.edu.in